Reading time: 2min 40s<\/p>\n
If you\u2019re alone on Valentine\u2019s Day, you may feel like you\u2019re the only one in this world without a partner. But that\u2019s okay; China now has a day that celebrates singled too.<\/p>\n
The unofficial holiday is named the Single\u2019s Day, and when you look at it, it\u2019s bigger than both Black Friday and Cyber Monday, combined. This year\u2019s Singles\u2019 Day has come and gone with lots of records broken. The holiday is celebrated on November 11 -11\/11.<\/p>\n
The unofficial holiday was an idea conceived in the 1990s by a group of college students as a form of protest against China\u2019s traditional festivals, most of which are predominantly couple-centric. But that\u2019s only about history.<\/p>\n
Singles\u2019 Day is the world\u2019s largest shopping event today, thanks to Alibaba. The retail giant came into the picture sometimes in 2009. That year, Alibaba rebranded what we\u2019ve always known as Singles\u2019 Day and promoted it as an opportunity for singles to splurge on themselves, offering massive discounts on goods on its TMall consumer-focused store.<\/p>\n
That first year, Singles\u2019 Day sales raked in about $7.5 million in gross merchandise value, GMV. Eight years after, this had become 3,000 times higher than the first year\u2019s value of $25.3 billion.<\/p>\n
It\u2019s noteworthy that while it only took Chinese consumers the first two minutes to splash $1 billion in the 2017 Singles\u2019 Day sales, Amazon needed 30 hours to hit that mark during the Amazon Prime Day sales, in the same 2017.<\/p>\n
Alibaba employs a combination of both massive online shopping discounts together with awe-inspiring offline entertainment.<\/p>\n
The company has been organizing galas to mark the holiday celebration since 2009. These events are usually televised, drawing in an audience of about 200 million who would watch various things from celebrity performances to product launches, prize winnings, etc.<\/p>\n
For 2018, the celebration had featured A-list names like Pharell Williams, Jessie J, along with a short kung-fu film that had featured Nicole Kidman, Jet Li, Donnie Chen, and many others, alongside Jack Ma, Alibaba\u2019s co-founder.<\/p>\n
This year, the event kicked off with a bewildering concert headlined by Taylor Swift. This year, all it took for the retail giant to hit the consumer spending mark of $1 billion is a mere one minute and eight seconds. Sales for the 2019 edition raked in a total of $38.4 billion, more than the $30.8 billion recorded last year. That\u2019s more than analysts predict for the combination of Thanksgiving, Black Friday, and Cyber Monda.<\/p>\n
This year\u2019s sales also surpassed last year\u2019s number of orders and deliveries. At the heart of this massive success is Cainiao, Alibaba\u2019s logistics network. The network has always been able to boldly handle the challenges that come with Singles\u2019 Day sales very effectively. In 2017, more than 331 million boxes were dispatched on Singles\u2019 Day sales. The first order only took 13 minutes to be delivered to the Shanghai customer who had ordered some snacks.<\/p>\n
Just like Alibaba has been able to do with Cainiao, fluidity in logistics will play a crucial role in the success of any e-commerce business. But while you may not have the financial muscle to pull such a network, ZhenHub<\/a> can help. Here, everything we do is aimed at helping retailers simplify the processes involved in inventory, logistics, and much more.<\/p>\n Our resources will be deployed to help you refine these core areas of your business to give you a competitive boost and support your long-term business growth.<\/p>\n Click here<\/a><\/strong> to get started.<\/p>\n In the end, you\u2019ll have to do the best for your business to get ahead in today\u2019s competitive consumer markets. If you\u2019re contemplating how to go about this, ZhenHub<\/a><\/u> can help you get started!<\/p>\n","protected":false},"excerpt":{"rendered":" Reading time: 2min 40s If you\u2019re alone on Valentine\u2019s Day, you may feel like you\u2019re the only one in this world without a partner. But that\u2019s okay; China now has a day that celebrates singled too. The unofficial holiday is named the Single\u2019s Day, and when you look at it, … Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":9490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[15,11,19,16,4,13,12],"tags":[],"class_list":["post-9461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-chinese-ecommerce-strategy","category-customer-strategy","category-ecommerce","category-general-logistics","category-startups"],"author_meta":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"featured_img":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-300x159.png","featured_image_src":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-600x400.png","featured_image_src_square":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-600x600.png","author_info":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"uagb_featured_image_src":{"full":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1.png",9713,5152,false],"thumbnail":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-150x150.png",150,150,true],"medium":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-300x159.png",300,159,true],"medium_large":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-768x407.png",768,407,true],"large":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-1024x543.png",1024,543,true],"1536x1536":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-1536x815.png",1536,815,true],"2048x2048":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-2048x1086.png",2048,1086,true],"gb-block-post-grid-landscape":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-600x400.png",600,400,true],"gb-block-post-grid-square":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1-600x600.png",600,600,true],"crp_thumbnail":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/11\/alibaba_singles_day-1-1.png",150,80,false]},"uagb_author_info":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"uagb_comment_info":0,"uagb_excerpt":"Reading time: 2min 40s If you\u2019re alone on Valentine\u2019s Day, you may feel like you\u2019re the only one in this world without a partner. But that\u2019s okay; China now has a day that celebrates singled too. The unofficial holiday is named the Single\u2019s Day, and when you look at it, ... Read more","coauthors":[],"tax_additional":{"categories":{"linked":["Branding<\/a>","Business<\/a>","Chinese eCommerce Strategy<\/a>","Customer strategy<\/a>","eCommerce<\/a>","General Logistics<\/a>","Startups<\/a>"],"unlinked":["Branding<\/span>","Business<\/span>","Chinese eCommerce Strategy<\/span>","Customer strategy<\/span>","eCommerce<\/span>","General Logistics<\/span>","Startups<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on December 12, 2019","modified":"Updated on October 7, 2022"},"absolute_dates_time":{"created":"Posted on December 12, 2019 10:20 pm","modified":"Updated on October 7, 2022 6:24 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/comments?post=9461"}],"version-history":[{"count":1,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9461\/revisions"}],"predecessor-version":[{"id":13507,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9461\/revisions\/13507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/media\/9490"}],"wp:attachment":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/media?parent=9461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/categories?post=9461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/tags?post=9461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}