{"id":9261,"date":"2019-07-29T14:29:41","date_gmt":"2019-07-29T06:29:41","guid":{"rendered":"https:\/\/www.zhenhub.com\/?p=9261"},"modified":"2022-10-07T18:24:58","modified_gmt":"2022-10-07T10:24:58","slug":"amazon-fba-and-ebay-limitations-2020","status":"publish","type":"post","link":"https:\/\/zhenhub.com\/blog\/amazon-fba-and-ebay-limitations-2020\/","title":{"rendered":"Amazon FBA and eBay Limitations (Updated 2020)"},"content":{"rendered":"<p><em>Reading time:&nbsp; 2 min 45 sec<br \/>\nThis article was updated on Sept 2020.<\/em><\/p>\n<h1><b>Amazon FBA<\/b> <strong>and <\/strong><b>eBay Limitations<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">As online merchants, choosing a fulfillment company can make or break your business. Whether you are an established seller or a first-time entrepreneur, you are probably familiar with eCommerce giants Amazon FBA and eBay. In this article, we are going to get down to the details of these two <\/span><a href=\"https:\/\/zhenhub.com\/a-beginners-guide-to-ecommerce-shipping\/\"><span style=\"font-weight: 400;\">eCommerce shipping<\/span><\/a><span style=\"font-weight: 400;\"> powerhouses, focusing on both Amazon FBA and eBay limitations.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Amazon FBA?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">FBA stands for <\/span><a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon.html#:~:text=Amazon%20has%20one%20of%20the,business%20and%20reach%20more%20customers.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fulfillment by Amazon<\/span><\/a><span style=\"font-weight: 400;\">, a service wherein online merchants can sell their products and Amazon FBA will handle storing, picking, packing, and shipping the orders. This also means that you get to enjoy Amazon FBA\u2019s reliable customer service to help you manage inquiries, refund and return requests; all with no extra charge.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is eBay?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similar to Amazon FBA, <\/span><a href=\"https:\/\/pages.ebay.com\/seller-center\/index.html#m22_tb_a1__3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eBay<\/span><\/a><span style=\"font-weight: 400;\"> also offers fulfillment services. Signing up this will allow online marketplace merchants to get eBay\u2019s assistance when it comes to receiving, product inspection, inventory storage, order fulfillment, shipping, returns, kitting or assembly.<\/span><\/p>\n<h2><strong>Amazon FBA and eBay Limitations: A Comparison<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Since both shipping giants practically offer the same service to online sellers, here is a quick comparison between Amazon FBA and eBay limitations that you need to consider before choosing one over the other.<\/span><\/p>\n<h3><strong>Seller Fees<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Amazon FBA Fees<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Amazon FBA fees vary based on the product you are selling. As an online merchant, you will be responsible for what is called \u201cSelling on Amazon Fees\u201d which include referral fee, variable closing fee, and a fulfillment by Amazon fee which is calculated based on your product\u2019s weight and dimensions. In addition to that, you will also have to take into account the monthly storage and fulfillment fees. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, as an Amazon FBA seller, you can choose between two seller accounts- individual, which will incur $0.99 fee per unit sold; and professional, which will inquire a monthly subscription fee of $39.99. Refund administration fees, which are charged at either $5.00 or 20% of the refunded charge (whichever is less) will also come into play in the event a customer of yours requests a refund.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">eBay Fees<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For eBay, sellers will have to consider insertion fees, which are charged when you create a listing on their site; however, you are entitled 50 listings free of insertion charges every month. Now, every time a product of yours gets sold, eBay will take a percentage depending on the item\u2019s final sale price, including shipping and handling, but minus the sales tax.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> eBay also charges sellers for Payment processing, but the amount will vary based on whether or not you signed up for their \u201cManaged Payments&#8221; service. If you did, then this will be included in the Final Value fee, but if you choose to use PayPal to process customer payments, then you just have to prepare for a $0.30 fee in addition to the 2.9% of the item\u2019s total selling price, including sales tax. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also pay upgrade fees if you want to customize a particular listing. This is best for limited offers or featured products because it will allow you to add bold fonts, subtitles, and set a minimum or reserve price for the item listed.<\/span><\/p>\n<h3><strong>Seller Restrictions<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Amazon FBA Inventory Limit<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Amazon FBA recently implemented a 200-unit limit for seller inventory. This means that online merchants can only send 200 units of a new product into Amazon\u2019s fulfillment centers. The restriction, which officially took effect on August 16, 2020, will last until December 31, 2020. Amazon FBA decided to introduce the limitation in light of the COVID-19 pandemic that resulted in an increase in demand at the eCommerce platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementing the 200-unit limit is the company\u2019s way of making sure fulfillment centers are still managed at optimum efficiency. To know how you can deal with this new inventory limit, just click on this <\/span><a href=\"https:\/\/fba.help\/amazon-inventory-200-unit-limit\/#:~:text=Amazon%20has%20introduced%20new%20inventory,to%20optimize%20their%20fulfillment%20centers.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/fba.help\/amazon-inventory-200-unit-limit\/#:~:text=Amazon%20has%20introduced%20new%20inventory,to%20optimize%20their%20fulfillment%20centers.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&nbsp;<\/span><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Amazon FBA Product Categories<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When it comes to product categories, Amazon FBA splits types into three: Ungated, or product categories that are open to all sellers right off the bat; and Gated, which are product categories that require approval from Amazon; and Restricted. Here\u2019s an updated list of products that fall under each category:&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Ungated Categories<\/b><\/td>\n<td><b>Gated Categories<\/b><\/td>\n<td><b>Restricted Categories<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baby *<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beauty **<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Books<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Camera &amp; Photo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clothing &amp; Accessories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumer Electronics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grocery &amp; Gourmet Foods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Health &amp; Personal Care **<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home &amp; Garden<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industrial &amp; Scientific (BISS)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kindle Accessories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Luggage &amp; Travel Accessories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Musical Instruments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Office Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outdoors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal Computers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pet Supplies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoes, Handbags, &amp; Sunglasses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tools &amp; Home Improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Toys * **<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Games<\/span><\/li>\n<\/ul>\n<\/td>\n<td valign=\"top\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collectible Coins<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal Safety and Household products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fine Art<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Holiday Selling Requirements in Toys &amp; Games<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jewelry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Join Amazon Subscription Boxes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Made in Italy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Music &amp; DVD<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Requirements for selling Automotive &amp; Powersports products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sports Collectibles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Streaming Media Players<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video, DVD, &amp; Blu-ray<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watches<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alcohol<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animals &amp; Animal-Related Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Art \u2013 Fine Art<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Art \u2013 Home Decor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automotive and Powersports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Composite Wood Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cosmetics &amp; Skin\/Hair Care<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currency, Coins, Cash Equivalents, and Gift Cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dietary Supplements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drugs &amp; drug paraphernalia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Electronics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explosives, Weapons, and Related Items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Export Controls<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Food &amp; Beverage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gambling &amp; Lottery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hazardous and Dangerous Items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Human Parts &amp; Burial Artifacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ink and toner cartridges ^<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jewelry &amp; Precious Gems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Laser products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lighting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lock Picking &amp; Theft Devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medical devices and accessories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offensive and Controversial Materials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pesticides and Pesticide Devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plant and Seed Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postage Meters &amp; Stamps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recalled Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recycling electronics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software ^<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscriptions and Periodicals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveillance Equipment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Textbooks ^<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tobacco &amp; Tobacco-Related Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Warranties, Service Plans, Contracts, and Guarantees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other Restricted Products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Refrigerants: Ozone-Depleting Substances and Substitutes<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400;\">*May have restrictions during holiday season<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">** May have sub-category restrictions<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">^ Not included on Amazon\u2019s current list of restricted products, but have restrictions<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Please also note that listing products that claim they are FDA-cleared or approved, or have an FDA logo on the image uploaded are prohibited as well.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">eBay Inventory Limit<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">eBay has a three-tier selling limit structure: account-based which are limitations placed on the seller, category-based limits which are restrictions on certain product categories, and item-based which are limits placed on specific products or items. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These limits usually depend on your status as a seller under eBay which are based on particular performance metrics which includes items sold, active selling history, customer reviews, and timely deliveries, among others. However, for new eBay sellers, the limit usually starts at 10 items per month, with value totalling of $500. You can apply for an increase in seller limits as you establish your online shop.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">eBay Product Categories<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">eBay limitations on product categories is quite similar to Amazon FBA in the sense that it is also categorized into three: allowed which are open to all, prohibited which are not accepted at all, and restricted which can be listed under certain conditions and approvals. Here\u2019s a quick list for reference:&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Allowed Categories<\/b><\/td>\n<td><b>Prohibited Categories<\/b><\/td>\n<td><b>Restricted Categories<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fashion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Electronics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sports, Hobbies, and Leisure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home Garden<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Motors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collectibles and Art<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business, Office, and Industrial Supplies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Health and Beauty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Media<\/span><\/li>\n<\/ul>\n<\/td>\n<td valign=\"top\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adults only<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drugs and drug paraphernalia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embargoed goods and prohibited countries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Firearms, weapons and knives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Government, transit, postal items and official items policy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hazardous, restricted, or regulated materials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Items encouraging illegal activity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lock-picking devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mailing lists and personal information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medicine and healthcare products policy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offensive material<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Police-related items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prescription drugs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prohibited services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stolen property<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alcohol<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animals and wildlife products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Artefacts, antiques, cultural items and grave-related items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">British titles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Catalogue sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Charity or fundraising listings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clothing, used<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contracts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cosmetics, used<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Counterfeit currency and stamps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Credit cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digitally delivered goods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Electrical and electronics equipment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Event tickets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Food<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Football tickets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gaming (slot\/fruit) machines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Human parts and remains<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plants and seeds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postage meters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Property<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recalled items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stocks and other securities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tobacco<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Travel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlocking software<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vouchers<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For an updated list of all, changed, new, moved, renamed, and retired categories, just click <\/span><a href=\"https:\/\/pages.ebay.com\/sellerinformation\/news\/categorychanges\/preview2020.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/pages.ebay.com\/sellerinformation\/news\/categorychanges\/preview2020.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&nbsp;<\/span><\/a><\/p>\n<h3><strong>Branding Control<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to branding, eBay provides more flexibility because it provides you, the seller, access to the email address of your customers. This will allow you to create marketing campaigns directly targeted to your previous or existing customer base, which you can use to promote your store, listings, and brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon FBA, on the other hand, practically owns your customer base. You will not have access to their email addresses and you are bound in terms of how you can brand your product listings since limitations are in place for their HTML and CSS.<\/span><\/p>\n<h3><\/h3>\n<h3><strong>Advertising Capabilities<\/strong><\/h3>\n<h4><span style=\"font-weight: 400;\">Amazon FBA Sponsored Products<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you want to feature a specific product in your shop, Amazon FBA can secure you a first-page spot for particular keywords you can either set yourself or have Amazon automate. Amazon FBA offers Sponsored Products which is a pay-per-click service wherein you are only charged every time your listing gets clicked. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily manage your ads through Amazon FBA\u2019s in-house apps and tools. You can also explore other advertising options of Amazon FBA which are aimed at brand and affiliate promotion.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">eBay Promoted Listings<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">eBay also offers Promoted Listings, which can effectively boost your chosen products when users do a search on the eCommerce platform. Promoted Listings\u2019 structure is in \u201cbids\u201d, where you pay a particular amount in addition to your final value fee (around 5 to 10% commonly). Doing so will boost your product together with other bidders. The main difference between Amazon FBA and eBay\u2019s advertising structure is that with the latter, you will only get charged when you successfully sell an item.&nbsp;<\/span><\/p>\n<h3><strong>Market Reach<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In terms of market reach, you will go far with Amazon FBA as they have more users than eBay. In fact, a study by Feedvisor has revealed that 66% of consumers often rely on Amazon when starting their search for new products more so than search engines like Google. However, it is also important to note that Amazon FBA also houses more sellers than eBay, which means competition is higher.&nbsp;<\/span><\/p>\n<h2><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> and eBay: Which one is right for you?&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is evident in all topics covered that while there is a lot to consider in terms of Amazon FBA and eBay limitations for sellers and online merchants, both platforms have their own set of advantages and disadvantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> At the end of the day, it will all depend on what you wish to prioritize as a seller. If flexibility and ease of listing are what you are after, then eBay might be the right fit for you. However, if you are looking to reach a wider market and bank on Amazon FBA\u2019s established trust rate to boost your shop, then you are better off with Amazon FBA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, do not forget that you are not limited to choosing&nbsp; just between the two! As an online merchant, it is best to explore your options by checking out other eBay and <\/span><a href=\"https:\/\/zhenhub.com\/alternative-to-amazon-fba\/\"><span style=\"font-weight: 400;\">Amazon FBA alternatives<\/span><\/a><span style=\"font-weight: 400;\">, too.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need any assistance with navigating eCommerce shipping platforms, do not hesitate to <\/span><a href=\"https:\/\/zhenhub.com\/our-story\/#contact-section\"><span style=\"font-weight: 400;\">contact<\/span><\/a><span style=\"font-weight: 400;\"> our specialists here at <\/span><a href=\"https:\/\/zhenhub.com\/\"><span style=\"font-weight: 400;\">Zhenhub<\/span><\/a><span style=\"font-weight: 400;\">!&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading time:&nbsp; 2 min 45 sec This article was updated on Sept 2020. Amazon FBA and eBay Limitations As online merchants, choosing a fulfillment company can make or break your business. Whether you are an established seller or a first-time entrepreneur, you are probably familiar with eCommerce giants Amazon FBA &#8230; <a title=\"Amazon FBA and eBay Limitations (Updated 2020)\" class=\"read-more\" href=\"https:\/\/zhenhub.com\/blog\/amazon-fba-and-ebay-limitations-2020\/\" aria-label=\"Read more about Amazon FBA and eBay Limitations (Updated 2020)\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":10510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[11,4,12],"tags":[],"class_list":["post-9261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ecommerce","category-startups"],"author_meta":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"featured_img":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-300x179.png","featured_image_src":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-600x400.png","featured_image_src_square":"https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-600x600.png","author_info":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"uagb_featured_image_src":{"full":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1.png",1280,765,false],"thumbnail":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-150x150.png",150,150,true],"medium":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-300x179.png",300,179,true],"medium_large":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-768x459.png",768,459,true],"large":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-1024x612.png",1024,612,true],"1536x1536":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1.png",1280,765,false],"2048x2048":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1.png",1280,765,false],"gb-block-post-grid-landscape":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-600x400.png",600,400,true],"gb-block-post-grid-square":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1-600x600.png",600,600,true],"crp_thumbnail":["https:\/\/zhenhub.com\/wp-content\/uploads\/2019\/07\/zhub_septblogbanner02_v1_r1-opt-b-1.png",150,90,false]},"uagb_author_info":{"display_name":"crystal","author_link":"https:\/\/zhenhub.com\/blog\/author\/crystal\/"},"uagb_comment_info":0,"uagb_excerpt":"Reading time:&nbsp; 2 min 45 sec This article was updated on Sept 2020. Amazon FBA and eBay Limitations As online merchants, choosing a fulfillment company can make or break your business. Whether you are an established seller or a first-time entrepreneur, you are probably familiar with eCommerce giants Amazon FBA ... Read more","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/zhenhub.com\/category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/zhenhub.com\/category\/ecommerce\/\" class=\"advgb-post-tax-term\">eCommerce<\/a>","<a href=\"https:\/\/zhenhub.com\/category\/startups\/\" class=\"advgb-post-tax-term\">Startups<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">eCommerce<\/span>","<span class=\"advgb-post-tax-term\">Startups<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on July 29, 2019","modified":"Updated on October 7, 2022"},"absolute_dates_time":{"created":"Posted on July 29, 2019 2:29 pm","modified":"Updated on October 7, 2022 6:24 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/comments?post=9261"}],"version-history":[{"count":1,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9261\/revisions"}],"predecessor-version":[{"id":13526,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/posts\/9261\/revisions\/13526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/media\/10510"}],"wp:attachment":[{"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/media?parent=9261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/categories?post=9261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zhenhub.com\/wp-json\/wp\/v2\/tags?post=9261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}