eCommerce Conversion Optimization or Conversion Rate Optimization is the process of structuring a website, so it encourages visitors to take a specific action on a web page. These actions can be in the form of account creations, whitepaper downloads, newsletter sign-ups, or, in the case of eCommerce, check-outs. Conversion Optimization is a never-ending analysis of online market behavior — how they navigate a site, the clicks they make, and what encourages or stops them from completing a set goal. 

To compute the eCommerce Conversion Rate, just divide the number of successful check-outs by site traffic. For instance, if a website earned 50 sales transactions after generating 100 website visits in a month, that online store’s conversion rate is 50%.

eCommerce Conversion Optimization Tips

There are numerous ways retailers can attract customers to their online stores. Something as small as changing the color of a call-to-action button can significantly impact online revenue. For merchants looking to update and upgrade their online presence this coming 2021, here are a few eCommerce Conversion Optimization tips to follow:  

Understand Your Market

The cornerstone of every winning marketing strategy is understanding market behavior. Retailers who know their audience find it easier to send their brand message across. High traffic does not always equate to increased sales, especially when a merchant’s site does not attract the right market. Three key factors can help sellers determine their ideal market: 

• Demographic and Psychographic

Demographic data is statistical data that defines the particular characteristics of a market segment. Age, gender, household income, and occupation are common demographic data points used in brand marketing, both online and offline.

• Buyer’s Journey

A deep understanding of the buyer’s journey will help retailers know the best way to approach their online presence. For instance, do consumers like to compare product models before deciding what to buy? If yes, then a “comparison feature” might be an excellent eCommerce Conversion Optimization strategy. 

• Device and Channel Preference

An omnichannel strategy continues to become the norm for eCommerce. Now, retailers need to consider the devices and channels a specific audience prefers. Should products be available for check-out on other platforms like Facebook and Instagram? Or is a website shop enough? Do buyers prefer browsing items on mobile or desktop? Merchants who have this knowledge will find it easier to optimize their online presence to meet their market’s preference.

Know Your Marketing Options

Once a merchant fully understands their online market, the next thing to consider is available marketing avenues. Before the world became a digital-first society, the only online channel merchants could use to market their products is email. Digital marketing has come a long way since then. Small to medium businesses can now compete with industry giants on a variety of platforms:

• SEO

Search Engine Optimization is one of the more popular strategies when it comes to eCommerce Conversion Optimization. A study by Zero Limit reveals that the first five organic results on Google account for 67.60% of all clicks.  SEO aims to put a website on the first page of Google search results by optimizing its content, design, and speed. This involves studying what potential content users will find exciting and identifying what search terms they will use to look for that type of content. 

• Social Media

Social Commerce has been making waves the past few months, especially with the release of Facebook Shops. In fact, based on data published by emarketer, 55.2 percent of American internet users under the Gen Z cohort say that social media content inspired their most recent purchases. If a seller’s primary audience is more in the younger age bracket, it’s best to take advantage of social media as an eCommerce Conversion Optimization strategy. 

• Email Marketing

Email marketing has been around longer than before the term “digital marketing” was coined. Amazingly, when done right, it can still be just as effective. Retailers who have a robust customer database can leverage existing information to make marketing a more personal experience for consumers. A drip campaign triggered by previous purchases is just one example of remarketing that can increase the eCommerce conversion rate. 

• Paid Ads

A retailer looking for instantaneous results and web traffic can maximize the power of pay-per-click ads. This particular digital marketing strategy is available both on search engines and social media. It is an excellent way to increase targeted reach to generate relevant website traffic. With the right keywords and market targeting options, paid ads can be an effective eCommerce Conversion Optimization strategy to turn clicks into customers. 

• Influencer Marketing

This eCommerce Conversion Optimization strategy involves tapping a social media influencer’s loyal following to widen targeted reach. With influencer marketing, retailers can increase brand awareness and encourage conversions through an influencer serving as an endorser. However, this is a more authentic approach to advertising, as the influencer publishes more organic content than planned and carefully curated. 

Give Them What They Want

The foundation of every successful eCommerce Conversion strategy is simple: addressing the market’s needs. Once retailers know who their market is and where they prefer to shop, the next step is identifying how to give them a positive shopping experience.  

• Seamless Checkout Process

If an online shop is experiencing a high shopping cart abandonment rate, retailers must first evaluate their checkout process. Are there too many steps before they can complete a transaction? Are they required to create an account just to check out? These are only two of the many questions merchants must ask themselves to ensure that the checkout process is as simple as it could be for the buying market. 

• Flexible Payment and Shipping Options

Another factor that could influence eCommerce Conversion Optimization is a retailer’s available payment and shipping options. Amazon has made two-day shipping the standard for sellers, but if a merchant can partner with a reliable 3PL, they can offer expedited shipping such as same-day deliveries or overnight shipping. 

Payment options also play a role in website conversion. In addition to traditional payment methods such as cash on delivery, credit or debit card, and Paypal, many online shops now offer contactless payments such as Apple Pay and Samsung Pay. If shipping and payment capabilities are too limited, sales can suffer as buyers can feel alienated or forced to find other providers to meet their preferences. 

• Bundles, Discounts, and Promos

There’s a reason the holiday shopping season is the busiest time of the year for retailers and buyers alike — it rains deals and discounts. Merchants who offer special bundles, limited promos, exclusive discounts, and free shipping will naturally enjoy higher site traffic and conversion. Through data, sellers can identify what products are usually brought together and sell that as a bundle. Likewise, perfectly-timed deals and discounts, such as payday sale, can also be an effective eCommerce Conversion Optimization strategy.

There is so much an entrepreneur can do to optimize their online presence for conversion. It can be overwhelming, but the key is to start with what’s feasible and taking it one step at a time. Retailers can do this in phases: Phase 1 will focus on improving site speed; Phase 2 will tackle content and design changes, and so on. 

As previously mentioned, small changes can significantly impact conversion. The important thing for sellers to remember is to track every little adjustment they make on the site. Monitoring all updates on the site will make it easier for sellers to identify what works and what does not in the long run. 

If you are an eCommerce entrepreneur searching for a fulfillment company to supercharge your online business, our experts at ZhenHub are ready to talk! Together, let us optimize your digital store for conversion. Get a free quote now. 

Your -commerce business success will depend on how well you’re able to handle all of the responsibilities involved. A lot will be required, from manufacturing or sourcing your products to effective branding and marketing, shipping and logistics, customer service, and more.

There’s a lot to do, so you want to as productive and efficient as you can. And as it turns out, order fulfillment is one of those tasks that could be taking up much time and impeding efficiency if you don’t develop an effective strategy.

What is e-commerce self-fulfillment?

Self-fulfillment is when, as a retailer, you choose to manage your inventory and order fulfillment processes in-house or by yourself. This is often the case when;

• You’re at the early stage of your business, and you’re fulfilling orders from home;
• Your business is now well-established, and so big you now handle warehousing and fulfillment in-house. You now have a dedicated team and world-class infrastructure.

The other option is outsourced fulfillment, in which case you rely on a 3PL provider for your order fulfillment services. There are also store-specific fulfillment services like Amazon’s FBA program, where Amazon stores your inventory and fulfills orders on your behalf.

Self Fulfilment: Getting it Right

The early stage of most e-commerce businesses is characterized by low sales.

At this point, most business owners tend to manage their inventory and order fulfillment right from their home. Investing in a 3PL provider for outsourced fulfillment might not make enough financial sense in this case. So, how can you get fulfillment right even at this crucial time?

1. Order processing

Timeliness and accuracy are critical when it comes to order fulfillment. This is why you need an order management strategy to ensure you process orders timely so your customers can receive their delivery within the expected time frame.

2. Packing materials

It’s essential to always have the right packing materials readily available whenever a new order needs to be shipped. This will help you avoid costly mistakes such as using the wrong-sized packaging material, damaging the product, or overpaying for shipping.

3. Packaging

You want your customers to have a perfect unboxing experience, so it’s essential to package your order effectively. It’s important to avoid mistakes such as shipping the wrong items or not packaging the delivery properly.

4. Labeling and shipping

You’ll probably have to make several visits to the post office or a carrier’s store to send your package to customers. You’ll also need to print shipping labels, as well.

You’ll, therefore, need a car, printer, ink, and a shipping account. As your business grows, you may be able to schedule pickups with carriers at a cost so you can take some burden out of the process.

5. Tracking and delivery

You might have dropped off the package with your carrier, but your work is still far from being done. Customers want more visibility into the shipping process, so you want to provide some tracking information for them. You should also have a strategy in place for returns when the need arises.

Common Ecommerce Self-Fulfilment Challenges

Juggling product manufacturing and sourcing with marketing and branding, and still with fulfillment is a big challenge on its own. But then, in-house e-commerce fulfillment, on its own, also presents some common problems.

• Scaling order fulfillment as your business grows, is often very difficult and this can make or break your ability to sustain current growth and/or achieve further growth;
• E-commerce order tracking is quite complicated, especially in this case, when customers may not get proper visibility and insight into issues themselves.
• Costs of shipping for most small businesses may be high despite having limited financial resources.
• The time-consuming nature of juggling fulfillment with other equally important business tasks can take a toll on efficiency and productivity with the fulfillment process and others.

Should you consider outsourcing your fulfillment needs?

There’s no perfect time to decide whether or not to outsource your order fulfillment services to a 3PL provider. In as much as you can hire more people to help with specific tasks related to your in-house fulfillment process, outsourcing tends o make the most sense when;

• Your company is growing, and you need to scale your fulfillment service;
• Fulfillment is gradually becoming an expensive aspect of your business;
• Inventory management is taking too much of your overall time, etc.

Bottom Line

If you’re starting small, self-fulfillment is usually the way to go. Over time, as your business grows, you’ll be better off outsourcing your fulfillment needs, a 3PL fulfillment expert agency.

Want to improve your inventory management, warehousing, and order fulfillment services? ZhenHub is best-positioned to help take your business to the next level with our range of services. Click here to learn more!

If you need assistance with reducing logistics costs, you can reach out to our specialists – hello(a)zhenhub.com or submit an enquiry here.

The order volume of start-up eCommerce businesses is often low, making it easily manageable through self-order fulfillment. On the other hand, scaling online stores often find it much more efficient to outsource the complete order fulfillment process to third-party logistics companies or 3PL providers. 

3PL providers offer full-service solutions for merchants, from the minute a customer checks out their online cart to the moment they receive their orders. Retailers can just focus on turning website clicks into paying customers while letting 3PL providers handle everything from inventory pickup and storage to packaging and shipment. 

5 Signs It’s Time to Switch 3PL Providers

There are more than 20,000 3PL companies in the United States alone. With so many options available for sellers, it will not be entirely surprising if retailers do not get it right the first time. Sometimes, merchants take a terrible service experience to identify precisely what they are looking for in 3PL providers. Here are five tell-tale signs that can tell sellers it is time for them to switch 3PL providers: 

• Disorganized Inventory Management

The way 3PL providers manage inventory says a lot about their brand promise. Disorganized inventory management can lead to messed-up orders, missing or broken items, and shipment delays. Sellers must make sure they have end-to-end transparency of their products, starting from how a 3PL picks it up to how they store and ship it.

• Shipment Delays

It is no secret that delivery speed has a significant impact on customer satisfaction and brand loyalty. Sellers must remember that shipment delays can put their business in a negative light even when poor 3PL service is the root cause. If merchants always receive negative reviews involving late deliveries, it is probably time to switch 3PL providers. 

• Outdated Technology

Both eCommerce and the logistics industry have come a long way in terms of digital adoption. Now, online shoppers expect complete transparency on their orders, which means real-time trackability is no longer a luxury, but a necessity. 3PL providers with outdated technology will make it challenging for retailers to track and monitor shipments.

• Lack of Pricing Transparency

One common issue of merchants with some 3PL providers is they sometimes charge fees that were not discussed initially or included in the contract. As sellers commonly have a set budget for outsourcing to 3PLs, being caught off guard with additional fees can be frustrating. A trusted 3PL provider will have no problem providing a detailed breakdown of costs and specific inclusions associated with it. Hence, merchants have a clear idea of where their money is going.

• Terrible Customer Support

As with any other business, many external factors can affect eCommerce and the order fulfillment process. At times like this, merchants should promptly connect with their 3PL providers and get immediate response and action. With 3PLs serving as middlemen between retailers and their customers, poor customer service can increase order cancellations and shopping cart abandonment. 

Bottom line: 

The best 3PL providers will take the time to understand the needs of their merchant customers. If you need top-of-the-line fulfillment and warehousing services to scale your eCommerce business, do not hesitate to give ZhenHub a call. Let our 3PL experts provide you a tailor-fit quotation based on your requirements. 

China plays a key role in the global supply chain. Its place as a manufacturing hub means that businesses across the world and most especially, ecommerce and retail businesses are heavily reliant on it for their operations. What then happens when a global health crisis of the scale of the recent coronavirus (COVID-19) outbreak threatens to disrupt this key player’s strategic role in the global supply chain?

This guide explains how the recent COVID-19 outbreak in China can impact the global supply chain as well as how ecommerce retailers can mitigate this risk.

China, coronavirus and the global supply chain

China, with a population of more than 1.4 billion people, is the world’s largest economy next to the US. So, aside from being a key consumer market for manufacturers, China lies right at the heart of the global supply chain. The recent coronavirus outbreak in China is, however, affecting these key positions.

Since its outbreak in Wuhan, coronavirus has spread rapidly, killing more than 2,200 people and infecting more than 68,000 in China. There have also been some coronavirus deaths recorded outside China as well, in France and Taiwan.

It’s expected that a condition of this magnitude will have some effect on the global supply chain. This is comparable to some extent with some of the previous pervasive events that have occurred and disrupted this chain from 2013 through to 2018.

According to a Forbe’s publication the Supply Chain Insights LLC, Supply Chain Risk Management (Mar-May 2018), ongoing cyber attacks or computer hacking, along with the West Coast port slowdown of 2015-17, and 2017’s Hurricane Harvey, were the most impactful events to disrupt the global chain during this period.

If we want to learn from history, then we have to brace up for the challenges ahead.

A timeline of supply chain events linked to the coronavirus outbreak in China

January 23, 2020

• The Chinese government imposed a lockdown on Wuhan and the Hubei province for mandatory quarantine to contain the outbreak. This region is home to about 57 million people and 22 million businesses.

February 8, 2020

• Couriers in China were told to resume activities and regain 40% of their handling capacity.

February 11, 2020

• Both USPS and Singapore Post cut mail routes to China due to low capacity. China Post also started disinfecting offices, postal centers, and processing centers, causing a slowdown of personal and commercial mail.

Feb 14, 2020

• DHL and Deutsche Post suspended collection, delivery, and warehousing across the virus-infected Hubei Province. Deutsche Post also suspended shipments to China, Hong Kong, and Macau temporarily.

Feb 18, 2020

• Low demand causes Singapore Airlines and Silk to reduce air flights to Seoul, Tokyo, Frankfurt, New York, London, Los Angeles, Paris, Mumbai, and Sydney.
• Apple admits iPhone supply will be affected.
• Automaker Jaguar admits its supply chain has been disrupted after being unable to get enough car parts being manufactured in China to its UK factories.

Feb 20, 2020

• China’s factories now operating between 50% to 60% capacity.
• Maersk has canceled 50 sailings to Asia since the outbreak.

Feb 23, 2020

• The Baltic Dry Index (BDI) is at its lowest since 2016. An indicator of how the virus outbreak has affected the daily price of the movement of goods.
• The global economy continues to suffer. While the total cost of this is not known, airlines are expected to lose as much as $32.9bn due to the backlog of freight.

Feb 25, 2020

• Several airlines have suspended flights to China, Hong Kong, Macau, Seoul, and other virus-plagued regions.
• Analysts expect intra-Asian trade to be the worst hit by the first quarter of 2020.

There’s so much disruption happening to the global supply channels. This impact will be felt by both small and large businesses alike.

Supply chain impact from the coronavirus outbreak

The government, in its bid to contain the virus, has placed eight cities in China’s Hubei province under lockdown, including Wuhan, the capital seat which is five times the size of London.

According to a Dun & Bradstreet report, the outbreak has affected some of China’s main regions where over 90% of active businesses in China are located.

Many of the 22 million businesses in these regions are subsidiaries and branches of foreign businesses. Some are first or second-tier suppliers to about 56,000 companies across the world.

Here’s the thing;

These things Factory closures and citywide shutdowns can be expected to disrupt manufacturing and shipping in China. The effects will be felt in international trade, as well as in the global supply chain.

Inventory shortages, as well as significant delays and other disruptions to the global supply chain, are already being witnessed.

China’s Minister of Foreign Affairs, Wang Yi admits the Chinese economy will face a temporary slowdown. He is, however, highly optimistic that the economy will rebound once the virus is contained and the epidemic is over.

Coronavirus is no doubt a huge global health crisis. But its impact will reverberate beyond global or epidemiology. The cracks and vulnerabilities in the global supply chain are showing already.

Mitigating the coronavirus effect on global supply chain

The Economist warns that the outbreak could have a lasting impact on the global supply chain should multinationals fail to take the risks of disruption seriously.

What then is the way forward for the ecommerce retailer whose supply chain and entire business are also at risk? Well D&B has some recommendations to help businesses deal with this challenge.

These include;

• Conducting a risk-based assessment process to identify and monitor supply chain efficiency and productivity risks.
• Conducting detailed supplier assessment to be sure the supplier won’t affect the business negatively.
• Ensuring complete visibility of your supply chain and actively monitoring Tier 1 and Tier 2 suppliers to preemptively identify associated risks.
• Consider the possibility of finding suppliers in non-impacted regions.
• Limit your dependence on one supplier in a geographic region.

Bottom Line

You can’t risk leaving your supply chain at the mercy of this virus.

While we greatly hope the coronavirus epidemic will be over very soon, there’s a need to thoroughly understand your supply chain risks so you can devise proactive and effective mitigation strategies. You can also consider increasing your buffer inventory as well.

That said;

ZhenHub provides top-of-the-class software, shipping, warehousing, order fulfillment, and inventory management services. We stand for consistency and efficiency and will help you bring much more value to your supply chain. You can contact us today to get started.

If you need assistance with reducing logistics costs, you can reach out to our specialists – hello(a)zhenhub.com or submit an enquiry here.

How to Calculate Taxes and Duties for Importing Into UK

E-commerce businesses and other individuals shipping goods into the UK should be clear about their taxes and duties liabilities. Although the thought of this tends to drive a lot of people crazy, calculating the taxes and duties due on your shipments should not be much of a challenge when you understand how things work.

We’ll go down into the basics of this in this guide. But before then, let’s first have a brief look at what taxes and duties are, in the first place.

UK Import Duty & Tax

Goods purchased and imported into the UK from outside the EU are subjected to tax and duty payable to the UK Customs Department. Movement of products within the EU are exempted from VAT, although VAT will still be levied on the shipping and carriage costs.

If your goods are liable to VAT and duty charges, they’ll only be released to you upon payment of the due fees. So, while you’re calculating what it will cost to ship your goods from China, you need to factor in both the duty and VAT.

• Understanding the VAT

You may need to pay VAT on the cost of the goods as well as the amount it costs to ship to the UK. So, the VAT is not just calculated on the goods alone, it will, however, be on the total of what it cost you to bring the goods into the UK

• UK Import Duty

Different products have different duty percentages.

This means that you may have to pay slightly different import duties on various products. The UK government has an online tariff calculator on its website. Either you use this to calculate your import duty, or you ask your freight agent to help with it.

How much you pay as import duty will depend on the class of goods you’re shipping.

This is where the HS Codes come into play. Along with a detailed description of your shipment, the goods must also be allocated to the right tariff heading, as errors may attract costly fines and penalties.

• HS Codes

HS Codes, also known as the Customs Harmonized Tariff System Codes, are used in determining what percentage of the cost of the goods will be due as import duty. This must be error-free and noted correctly. The code classification will help you understand the tariff class your products belong to. This will be helpful in calculating your VAT and import duty accurately.

How to calculate VAT and Duty

There are two main methods to calculate duty and VAT.

You can use the CIF or the FOB, depending on how your package is being shipped into the UK. Below, we’ve laid out two examples to help you understand how to calculate your duty and VAT using either method.

CIF – Cost, Insurance, and Freight

The CIF considers the cost of both shipping and insurance and is the most prevalent quote. However, it’s still the method with the higher value when both are compared.

Let’s consider the following scenario for instance;

• Value of goods: £7,500
• Cost of shipping and insurance: £,600
• Subtotal costs (1): £8,100

The duty will be calculated on the subtotal costs (1).

So, let’s assume a duty of 3.5% is levied on the goods;

Then, 3.5% of £8,100 equals £283.5

Therefore, Duty + Subtotal (1) equals subtotal (2)

• Subtotal (2) equals £8,383.5
• The VAT will be charged on subtotal 2
• Assume there will be a VAT of 20%
• 20% of £8,383.5 equals £1,676.7

Total landing cost including duty and VAT equals £9,960.2

FOB – Freight on Board

The FOB quote is the second method used in calculating duty and taxes, and it does not consider freight costs and insurance. Let’s assume the scenario below to understand this;

• Value of goods: £7,500
• Cost of shipping and insurance: £,600
• Subtotal costs (1): £7,500 (does not factor in shipping and insurance)

The duty will be calculated on the subtotal costs (1).

So, let’s assume a duty of 3.5% is levied on the goods;

Then, 3.5% of £7,500 equals £262.5

Therefore, Duty + Subtotal (1) equals subtotal (2)

• Subtotal (2) equals £7,762.5
• The VAT will be charged on subtotal 2
• Assuming there will be a VAT of 20%
• 20% of £7,762.5 equals £1,552.5

Total landing cost including duty and VAT equals £9,815

Paying your VAT and Import Duty

The freight clearance company handling your shipment will usually notify you of your tax and duty liabilities. The process is not that complex. You may get an invoice, so all you’ll need to do is pay, and everything is done.

It’s however, essential to have a clearance agent in place so they can work with the UK Customs on clearing your shipment as soon as it arrives. You can also get copies of the invoice from your overseas supplier to notify your clearance agent beforehand.

There are a few things you have to keep in mind, however;

• Although you’ll have to pay your VAT if you’re registered for it, you can still claim it back with the Certificate C79 obtainable every month from the HMRC
• Sample products of negligible may enjoy duty and VAT relief
• Products with a commercial value above £15 will be subject to VAT
• Products with a commercial value above £135 will be liable for duty
• Products from certain countries under the Generalised System of Preferences (GSP), may pay lower or no duty at all.

Bottom Line

It’s always better to be sure of where you stand as far as VAT and duty payments are concerned. Using the correct HS Codes will help you understand what you’re to pay.

If there is anything you don’t seem to understand, you can find answers from your freight clearance agent or visit the HMRC website.

Want to give your e-commerce a competitive boost? ZhenHub can help.

We offer inventory management services and software solutions to help simplify your retail business operations. We’re also experts at warehousing, shipping, and order fulfillment services. Want to find out more? Contact us here.

We’ll be more than happy to help!

If you need assistance with reducing logistics costs, you can reach out to our specialists – hello(a)zhenhub.com or submit an enquiry here.

A product description is a type of marketing copy that brands use. It provides essential details about specific items that merchants are selling online. Compelling content makes up for the lack of tangibility in shopping online just by describing product features, key benefits, dimensions, models, and make. 

The Role of Product Descriptions in Online Conversion

In the world of eCommerce, online merchants need to rely on the power of product descriptions and various media to entice shoppers to add to cart and check out. Marketing copy is brand storytelling, a way for retailers to give customers a clear picture of how a product looks and functions. 

Studies have shown that missing or unclear product details account for 20% of failed purchases. A good product description should answer what customers are likely to ask to make a purchase. Sellers just need to consider the various factors that can influence a buyer’s decision and use that as a foundation to write great product descriptions. 

The Formula of a Good Product Description

A good product description also enumerates an item’s technical details, highlighting its value by telling how it can solve the target market’s pain points or needs. A poorly-written product description can do as much harm as having nothing at all. Merchants must invest time and energy to ensure that marketing copy accurately represents both the brand and the product. 

A good product description commonly consists of the following: 

• Headline
  Creatively writing product headlines is not the goal. It can be as straightforward as merely providing product and model names that customers can easily refer to.

• Feature and Benefit
  The main difference between a product feature and a product benefit lies in intent. The former is more about educating the market about the product’s specifications of the item. The latter is about providing the product’s value, telling how it can better make a user’s life.

• Reviews
  There is more to customer feedback than just building a good reputation. Retailers can use glowing reviews as a basis to write compelling product descriptions. Identifying what particular product feature rakes in positive sentiment and incorporating it into the product description is an effective copywriting strategy.

• Call-to-Action
  A seller’s goal with a good product description is to sell, so it only makes sense to write it in an actionable way. A call-to-action can be in the form of a button or a closing statement designed to encourage the reader to put the item on their carts and check-out. 

How to Write Product Descriptions That Sell 

More than a formula, a seller must consider a lot of things when writing product descriptions. Here are five tips that can help online entrepreneurs craft compelling and high-converting copy: 

1. Know Your Audience
   Effective marketing feels personal. A good copy resonates with the retailer’s target audience, and a great approach is to understand what they value and look for in products as consumers. Merchants equipped with the knowledge of their customers’ pain points will make it easier for them to write copy that directly addresses those.

2. Use High-Quality Product Images
   While words have a powerful impact, images serve as key supporting content that can give a literal picture of how a product looks like. Online sellers must not settle with blurry or pixelated product photos, especially since the human brain processes visual data 60,000 times faster than text. Merchants must invest in having high-resolution pictures of their products or risk losing their consumers’ interest.

3. Be Descriptive About the Product
   Writing product descriptions should be treated as creative storytelling. A good marketing copy can make the reader feel as if they can physically see, hear, feel, or taste the product. It is about helping the online shopper imagine what it is like to own the product enough to make them push through with the purchase.

4. Make Formatting Clean and Simple
   Given that humans are highly visual beings, a product description placed on a poorly-designed page layout might discourage online shoppers from reading it. Merchants must consider the design of their product page in relation to the other elements that make it. Using negative space wisely can help sellers direct their consumers’ focus on the main point of the page, which is the product.

5. Use Social Proof.
   A 2018 ReviewTracker Research showed that 90% of consumers would avoid a business after reading a negative review about it online. This statistic is a testament to the influence product reviews have over a consumer’s purchase decision. Placing social proof, like online reviews and star ratings on product pages, can boost conversion rates and build credibility for sellers. 

The art of writing compelling product descriptions is not something merchants can master quickly. But with patience, testing, and data analysis, they eventually craft marketing copy and reap long-term benefits through increased online sales and repeat customers. 

If you need expert advice in managing inventory and order fulfillment, do not hesitate to reach out to us here at ZhenHub! 

Ecommerce Trends 2020: 7 Trends that Will Define Ecommerce This Year!

In the face of increasing competition and ever-evolving consumer expectations, it will always pay off to keep up with the latest trends to win at the eCommerce and retail game.

In no particular order, here are the most influential eCommerce trends 2020 that will make or mar your eCommerce business success in the new year;

1. Voice Search will impact eCommerce in 2020

Gartner predicts that 30% of web browsing will be done without screens by 2020. This is going to mean a lot to how consumers interact with businesses across different industries.

ComScore puts their figure at 50%, making Gartner’s a lot more modest. One thing is certain though, voice search is the future of information search, and that future is here already!

2. Mobile Commerce is here to stay

Investopedia defines mobile commerce as;

“The use of wireless handheld devices like cellphones and tablets to conduct commercial transactions online, including the purchase and sale of products, online banking, and paying bills.”

That has brought ease and convenience on a whole new level to eCommerce. And with Statista placing the value of global mobile commerce expectations at $189 billion for 2020, you know this is something you should be well prepared for.

3. AI will revolutionize online shopping

AI is set to transform eCommerce; the good thing is that this is now happening after years of huge promises and disappointment. AI solutions in 2019 are now easier than ever to apply to your eCommerce business. This will be among the major eCommerce trends 2020.

AI makes it easier to utilize big data for more accurate predictions. Examples of this can be seen in how chatbots are being used to communicate with consumers on eCommerce websites, and in facilitating sales, etc.

4. Social Media and eCommerce in 2020

As an online merchant, you can’t afford to remain inactive any longer, in this time and age. Both eCommerce and social media are becoming increasingly enmeshed in our lives each new day.

Statista reveals that social media penetration is about 45% as of January 2019. The Pew Research found out that at least seven in ten Americans use social media to connect and engage. It’s no secret that social media my influence consumers’ purchase behavior. According to stats from Lyfe Marketing, almost half of the people within the 18-29 age range have bought something after seeing it on social media. More interestingly, about 77% of Millenials revealed they’d purchased a product online or in-store after seeing the product on Facebook.

Image Credit: Vantage

5. Increasing customer expectations of delivery

Meeting customer expectations is key to increasing sales conversion. The only problem is that customers’ expectations are in a state of perpetual increase.

A Delloite survey revealed that as much as 96% of consumers consider same-day shipping as fast shipping. Subsequently, only 63% of these consumers feel the same way about three-day or four-day shipping. Want to give your consumers more control? Offer as much as possible shipping options, even if it means adding a little surcharge where necessary. As far as eCommerce trends 2020 goes, this will be an important thing to watch.

6. Shopping engines are replacing search engines

Google and the other search engines used to be the first point of call for search queries. But today, more and more online users are taking to marketplaces such as Amazon and Walmart to begin their product search.

Bloomberg reports that 50% of Americans would look to Amazon first, to begin their product search. And it’s interesting when you consider that that figure was obtained in 2016. This is more reason why your marketplace should be designed to make product searches and purchases as easy as possible.

Forrester reports that while Amazon, Alibaba, eBay, and JD.com accounted for half of all online purchases made in 2019, this figure is expected to reach about 67% in 2020.

7. Global Order Fulfillment

It’s high time you start seeing your eCommerce business as part of a global eCommerce ecosystem. The global eCommerce market is expected to reach approximately $30 trillion by 2023, according to eMarketer.

Image Credit: eMarketer.com

Currently, about 57% of online users are believed to be purchasing products from retailers who are based overseas, according to a Nielsen survey. This is a market that every forward-looking marketer should tap into. This, among the other commerce trends 2020, will likely see an uptick in the new year, as well.

But to win at order fulfillment, both local and global, as well as in eCommerce, generally, you need to work with a reputable order fulfillment agency, among other things.

Conclusion

ZhenHub offers reliable order fulfillment, warehousing, and inventory, and other eCommerce-targeted services to help retailers win. There’s just so much to keep up with that one can easily lose track. But as far as eCommerce trends 2020 go, these are some of the major trends that will dominate and define retail in 2020 and beyond.

Want to win big?

Go the way with ZhenHub and enjoy reliable services designed purposely for your eCommerce business. Click here to get started.

Why spend your time packing boxes when you could use it to sell more products?

It’s important to understand that you can’t do it all. There are times you just have to let go and trust other competent hands to get the job done. If you’re in the e-commerce business, your order fulfilment sector is one place that makes perfect sense to outsource.

What do order fulfilment providers do?

These agencies basically store your products and fulfill orders on your behalf. They work by integrating their software with your e-commerce store so they can easily pick, pack, and prepare a product for delivery once the order has been placed.

Image Credit: EConsultancy

Many online retailers are failing at fulfilment majorly because this requires a vast range of skills, expertise, and commitment. And since it’s often not one of your core competencies, you’re better off focusing on your other business strengths. It will be a win-win!

Benefits of Outsourcing Order Fulfilment

Outsourcing your orders to qualified order fulfilment service providers has enormous benefits. Obviously, it will help you improve customer experience in the face of growing expectations. But how about we get into more details?

1. Reduced shipping costs

Outsourcing order fulfilment may help you save money on shipping.

Let’s say for instance you ship about 300 orders per month at $5 per shipment. This would have cost you about $1,500 per month and $18,000 per year.

Order fulfilment providers often provide bulk delivery discounts for their clients. Let’s say you were able to save 20% with bulk delivery discount, you would save about $300 and $3,600 monthly and yearly, respectively.

2. Reduced operational expenses

Considering the fact that it costs about 70% of the average order value to fulfil an order in-house, outsourcing your order fulfilment will save you a whole lot of operational expenses.

You won’t have to commit limited resources to warehousing and logistics. By outsourcing to order fulfilment services, you’ll only have to pay for the services you use.

3. Faster delivery times

Today’s businesses are locked in a fierce battle to outdo each other when it comes to creating positive service experiences for their customers.

And as revealed by Smart Insights, aside from browsing problems, most potential customers who abandon their shopping carts do so because of unfavorable shipping terms.

This can range from costly shipping costs to slow delivery. Order fulfilment centers, on the other hand, are well-equipped to deliver faster and better compared to what may be achieved in-house.

Image Credit: Smart Insights

4. Improved customer experience

But outsourcing your order fulfilment will easily take care of most of these fulfilment issues. Aside from offering the best available fulfilment services, the fulfilment provider will also provide excellent customer service which not only helps to improve your bottom line but also retain more customers for the long term.

This other infographics from EConsultancy also paints a similar picture;

Image Credit: EConsultancy

Meeting all of these needs will be next to impossible for most retailers. However, there will always be qualified fulfilment service providers ready to help you turn things around to guarantee the best experiences for your customers.

5. More focus on your business

Order fulfilment is a challenge on its own.

Juggling this with daily business operations would make, however, this even more challenging. This is more reason why the case for outsourcing remains ever strong. Aside from the significant boost in order fulfilment and service delivery, you get to focus on core business tasks.

In a way, this is great for both productivity and business efficiency which of course would prove vital to your business’s long term growth and success.

6. Leveraging technology for a streamlined fulfilment

Many efforts should go into finding a qualified fulfilment provider with the right experience, expertise, and technology to make your business run much better.

Being able to leverage state-of-the-art technology will help these providers integrate easily with your sales channels to optimize tasks like carrier selection, payment processing, and a generally streamlined order fulfilment.

Areas where this may help includes;

• Inventory optimization;
• Carrier selection;
• Payment processing;
• Item tracking;
• Security, and
• Shipping and handling.

7. Widening your reach

Growing into new markets has always been virtually impossible for most small businesses. However, the advent of third-party order fulfilment providers has changed that narrative.

Many of these providers are equipped to ship and deliver products to out of state clients or even those in other countries across the world.

Businesses in the e-commerce industries are often keen about reaching into the new markets. Outsourcing order fulfilment to competent fulfilment providers will provide enough leverage in this area.

Way forward…

You know by now the enormous benefits that outsourcing order fulfilment may bring to your business. You’ll only need to get a grasp on the cost so you can know what’s involved.

In the end, you’ll have to do the best for your business to get ahead in today’s competitive consumer markets. If you’re contemplating how to go about this, ZhenHub can help you get started!

Understanding USPS Flat Rate Shipping: A Simple Guide

Shipping can be a headache, whether you’re sending a care package to a friend, running a small business, or mailing heavy equipment across the country. Costs vary, calculations get tricky, and unexpected fees can sneak up. That’s where USPS Priority Mail Flat Rate shipping comes in—a straightforward option that simplifies the process and often saves money. In this article, we’ll break down what Flat Rate shipping is, when it’s the best choice, and how you can use it to your advantage. By the end, you’ll have a clear picture of how to ship smarter, whether you’re mailing books, tools, or handmade crafts.

What Is USPS Flat Rate Shipping?

Imagine a shipping service where the price stays the same no matter how heavy your package is or how far it’s going in the United States. That’s USPS Priority Mail Flat Rate in a nutshell. The rule is simple: “If it fits, it ships.” As long as your items fit inside one of USPS’s designated Flat Rate boxes or envelopes and weigh less than 70 pounds, you pay a fixed price. No scales, no measuring distances—just pack, seal, and ship.

USPS offers several Flat Rate packaging options, each with a set price (as of 2025 retail rates):

• Small Flat Rate Box: $10.40, about the size of a shoebox (8⅝” × 5⅜” × 1⅝”).
• Medium Flat Rate Box: $17.90, available in two shapes (11″ × 8½” × 5½” or 13⅝” × 11⅞” × 3⅜”).
• Large Flat Rate Box: $24.75, great for bigger items (12″ × 12″ × 5½”).
• Flat Rate Envelope: $9.00, perfect for documents (12½” × 9½”).
• Legal Flat Rate Envelope: $9.40, for legal-sized papers (15″ × 9½”).
• Padded Flat Rate Envelope: $9.80, with padding for fragile items (12½” × 9½”).

These packages are free from USPS, and the price includes Priority Mail delivery (1-3 business days), tracking, and up to $50 of insurance. Whether you’re shipping to the next state or across the country to Alaska, the cost doesn’t change.

Why Choose Flat Rate Shipping? 10 Key Benefits

Flat Rate shipping isn’t just convenient—it can be a game-changer for individuals and businesses. Here are ten reasons why it’s worth considering:

1. Predictable Pricing: You know the exact cost upfront, no matter the weight or destination. This makes budgeting easy.
2. Super Simple: No need to weigh packages or calculate costs based on distance. Just pick a box or envelope and pay the set price.
3. Free Packaging: USPS provides all Flat Rate boxes and envelopes at no cost, saving you money on supplies.
4. Fast Delivery: Packages arrive in 1-3 business days, thanks to Priority Mail service.
5. Included Extras: Tracking and $50 of insurance come standard, so you’re covered without extra fees.
6. No Hidden Fees: Unlike some shipping services, USPS doesn’t add surcharges for residential or rural deliveries.
7. Time Savings: Skip complex calculations and focus on packing. It’s a huge time-saver for busy people.
8. Nationwide Consistency: The price is the same whether you’re shipping to New York, Hawaii, or Puerto Rico.
9. Perfect for Small Businesses: Startups and side hustles can plan shipping costs without surprises, making pricing easier.
10. Happy Customers: Transparent shipping costs let businesses offer clear pricing, which customers love.

These benefits make Flat Rate a go-to for anyone looking to simplify shipping while keeping costs under control.

Flat Rate vs. Weight-Based Shipping: What’s the Difference?

To understand when Flat Rate shines, let’s compare it to USPS’s regular Priority Mail, which bases prices on weight, package size, and distance. USPS divides the country into “zones” based on how far a package travels:

• Zone 1: Nearby, 0-50 miles.
• Zone 2: 51-150 miles.
• Zone 3: 151-300 miles.
• Zone 4: 301-600 miles.
• Zone 5: 601-1,000 miles.
• Zone 6: 1,001-1,400 miles.
• Zone 7: 1,401-1,800 miles.
• Zone 8: 1,801+ miles (e.g., California to New York).
• Zone 9: Territories like Hawaii or Puerto Rico.

With weight-based shipping, costs rise with heavier packages and longer distances. Flat Rate ignores all that—weight and distance don’t matter. Here’s a comparison of 2025 prices:

Key Takeaway: Flat Rate is often cheaper for heavy, compact items sent long distances. For light items or short trips, weight-based shipping might save you money.

Real-Life Examples: When Flat Rate Saves Big

Let’s look at eight everyday scenarios to see how Flat Rate compares to weight-based shipping. These examples use 2025 prices and show real savings.

1. Sending Tools to a Friend

You’re mailing 5 pounds of metal tools from Texas to Ohio (Zone 6, ~1,200 miles).

• Fits: Small Flat Rate Box
• Flat Rate Cost: $10.40
• Weight-Based Cost: ~$19.50
• Savings: ~$9.10 (47%)

Tools are heavy and small, so Flat Rate is a no-brainer for cross-state shipping.

2. Shipping College Textbooks

A student sends 8 pounds of hardcover textbooks from Florida to Washington (Zone 8, cross-country).

• Fits: Medium Flat Rate Box
• Flat Rate Cost: $17.90
• Weight-Based Cost: ~$32.00
• Savings: ~$14.10 (44%)

Books pile on weight fast, making Flat Rate a budget-friendly choice for long distances.

3. Mailing Collectible Coins

A collector ships 12 pounds of coins from Illinois to Georgia (Zone 5, ~800 miles).

• Fits: Small Flat Rate Box
• Flat Rate Cost: $10.40
• Weight-Based Cost: ~$26.00
• Savings: ~$15.60 (60%)

Coins are super heavy for their size, so Flat Rate offers huge savings.

4. Sending Car Parts

A mechanic mails 18 pounds of brake rotors from Arizona to Massachusetts (Zone 7, ~1,600 miles).

• Fits: Medium Flat Rate Box
• Flat Rate Cost: $17.90
• Weight-Based Cost: ~$39.00
• Savings: ~$21.10 (54%)

Car parts are dense, and Flat Rate keeps costs low for faraway deliveries.

5. Shipping Sports Gear

A coach sends 10 pounds of baseball equipment from Virginia to Tennessee (Zone 4, ~500 miles).

• Fits: Large Flat Rate Box
• Flat Rate Cost: $24.75
• Weight-Based Cost: ~$29.00
• Savings: ~$4.25 (15%)

Sports gear adds up in weight, and Flat Rate helps for medium distances.

6. Mailing Craft Supplies

A jewelry maker ships 6 pounds of beads and tools cross-country (Zone 8).

• Fits: Medium Flat Rate Box
• Flat Rate Cost: $17.90
• Weight-Based Cost: ~$27.00
• Savings: ~$9.10 (34%)

Craft supplies can get heavy, and Flat Rate makes long-distance shipping affordable.

7. Sending Legal Documents

A lawyer mails 1.5 pounds of contracts from Colorado to Missouri (Zone 5, ~800 miles).

• Fits: Legal Flat Rate Envelope
• Flat Rate Cost: $9.40
• Weight-Based Cost: ~$11.50
• Savings: ~$2.10 (18%)

Flat Rate envelopes are perfect for important papers that need to arrive quickly.

8. Shipping Electronics for Repair

You send 4 pounds of computer parts for repair from Nevada to Michigan (Zone 6, ~1,200 miles).

• Fits: Padded Flat Rate Envelope
• Flat Rate Cost: $9.80
• Weight-Based Cost: ~$16.50
• Savings: ~$6.70 (41%)

The padded envelope protects electronics while keeping costs down.

These examples show that Flat Rate is a winner for heavy, compact items sent far away. The denser the item (like metal, books, or coins), the bigger the savings.

Tips to Maximize Flat Rate Savings

To get the most out of Flat Rate shipping, pack smart and choose the right package. Here are some practical tips:

Pack Like a Pro

• Fit Items Tightly: Arrange items to use every inch of space, like a puzzle.
• Ditch Extra Packaging: Remove retail boxes to fit more.
• Use Soft Items: Wrap fragile items with clothes or towels instead of bubble wrap.
• Compress Soft Items: Use vacuum bags for things like fabric to save space.

Pick the Right Package

• Try Padded Envelopes: Some sturdy items (like small electronics) fit in cheaper padded envelopes.
• Protect Fragile Items: Put a smaller box inside a Flat Rate box with padding for extra safety.
• Use Box Flexibility: Flat Rate boxes can bulge slightly to fit more, but don’t overdo it.

When to Skip Flat Rate

Flat Rate isn’t always the best deal. Consider weight-based shipping or other options for:

• Light, Bulky Items: Things like pillows or decorations that take up space but weigh little.
• Nearby Destinations: Within 150 miles (Zones 1-2), weight-based is often cheaper.
• Very Light Items: Under 1 pound might be better with USPS First Class Mail.
• Oversized Items: Anything too big for the largest Flat Rate box (12″ × 12″ × 5½”).

Another Option: Regional Rate Boxes

If Flat Rate doesn’t fit your needs, USPS offers Regional Rate Boxes, which are a middle ground. Prices depend on distance (zones) but are often cheaper than weight-based shipping for certain weights:

• Regional Rate Box A: Up to 15 pounds, costs ~$10.75-$15.00 (2025, Zones 1-8).
• Regional Rate Box B: Up to 20 pounds, costs ~$12.00-$25.00 (2025, Zones 1-8).

These are great for medium-weight items sent medium distances, but you’ll need to check zone-based pricing.

Extra Services for Flat Rate

You can add services to Flat Rate shipments for extra peace of mind (2025 prices):

• Extra Insurance: Add coverage beyond the included $50.
• Signature Confirmation: ~$3.65 for proof someone received it.
• Certified Mail: ~$4.40 for proof of mailing and delivery.
• Return Receipt: ~$3.50 for delivery confirmation.
• Collect on Delivery (COD): Collect payment when the package arrives.

These are handy for valuable or sensitive shipments, like jewelry or legal documents.

How Businesses Can Use Flat Rate

Flat Rate shipping is a lifesaver for small businesses, from online stores to subscription services. Here’s how it helps:

Small Online Stores

• Why It Works: Fixed costs make it easy to set product prices or offer free shipping.
• Example: A jewelry shop shipping 2-3 pounds of silver necklaces saves ~30-45% with Flat Rate compared to weight-based shipping.

Subscription Boxes

• Why It Works: Consistent costs every month, and you can design products to fit Flat Rate boxes.
• Example: A book club shipping 5 pounds of novels saves ~$7-12 per box for customers far away.

Marketplace Sellers (eBay, Etsy, Amazon)

• Why It Works: Accurate shipping costs prevent undercharging, and it simplifies listing items.
• Example: A seller shipping 8 pounds of vintage brass collectibles saves ~$15 with a Medium Flat Rate Box.

For businesses, a simple checklist can help decide when to use Flat Rate: check the item’s weight, size, and how far it’s going. If it’s heavy and headed far, Flat Rate is likely the winner.

When Flat Rate Makes the Most Sense

Flat Rate shipping is your best bet in these situations:

• Heavy, Dense Items: Things like tools, books, coins, or car parts that pack a lot of weight into a small space.
• Long Distances: Shipping to Zones 5-8 (e.g., coast to coast) or territories like Hawaii.
• Predictable Costs: When you need to know exactly what you’ll pay, especially for businesses.
• Items That Fit: Anything that snugly fits the Flat Rate box or envelope sizes.

The biggest savings come with dense items sent far away. For example, shipping 12 pounds of coins in a Small Flat Rate Box saves 60% compared to weight-based costs for a Zone 5 delivery.

Final Thoughts

USPS Priority Mail Flat Rate shipping takes the stress out of sending packages. With fixed prices, free packaging, and fast delivery, it’s a reliable choice for individuals and businesses alike. By understanding when Flat Rate saves money—especially for heavy items sent long distances—you can cut costs without sacrificing speed or service. Use the tips in this guide to pack efficiently, choose the right package, and explore options like Regional Rate Boxes if Flat Rate isn’t perfect. Whether you’re mailing a gift, running an Etsy shop, or sending equipment for repair, Flat Rate can make shipping easier, cheaper, and more predictable. Next time you’re at the post office, grab a Flat Rate box and see how much you can save!

To learn more about flat rate shipping drop us a line at – hello(a)zhenhub.com or submit an enquiry here.

If you’re alone on Valentine’s Day, you may feel like you’re the only one in this world without a partner. But that’s okay; China now has a day that celebrates singled too.

The unofficial holiday is named the Single’s Day, and when you look at it, it’s bigger than both Black Friday and Cyber Monday, combined. This year’s Singles’ Day has come and gone with lots of records broken. The holiday is celebrated on November 11 -11/11.

So, what’s it with Alibaba and Singles’ Day?

The unofficial holiday was an idea conceived in the 1990s by a group of college students as a form of protest against China’s traditional festivals, most of which are predominantly couple-centric. But that’s only about history.

Singles’ Day is the world’s largest shopping event today, thanks to Alibaba. The retail giant came into the picture sometimes in 2009. That year, Alibaba rebranded what we’ve always known as Singles’ Day and promoted it as an opportunity for singles to splurge on themselves, offering massive discounts on goods on its TMall consumer-focused store.

That first year, Singles’ Day sales raked in about $7.5 million in gross merchandise value, GMV. Eight years after, this had become 3,000 times higher than the first year’s value of $25.3 billion.

It’s noteworthy that while it only took Chinese consumers the first two minutes to splash $1 billion in the 2017 Singles’ Day sales, Amazon needed 30 hours to hit that mark during the Amazon Prime Day sales, in the same 2017.

Singles’ Day Shopping & Festivities

Alibaba employs a combination of both massive online shopping discounts together with awe-inspiring offline entertainment.

The company has been organizing galas to mark the holiday celebration since 2009. These events are usually televised, drawing in an audience of about 200 million who would watch various things from celebrity performances to product launches, prize winnings, etc.

For 2018, the celebration had featured A-list names like Pharell Williams, Jessie J, along with a short kung-fu film that had featured Nicole Kidman, Jet Li, Donnie Chen, and many others, alongside Jack Ma, Alibaba’s co-founder.

Singles’ Day 2019

This year, the event kicked off with a bewildering concert headlined by Taylor Swift. This year, all it took for the retail giant to hit the consumer spending mark of $1 billion is a mere one minute and eight seconds. Sales for the 2019 edition raked in a total of $38.4 billion, more than the $30.8 billion recorded last year. That’s more than analysts predict for the combination of Thanksgiving, Black Friday, and Cyber Monda.

This year’s sales also surpassed last year’s number of orders and deliveries. At the heart of this massive success is Cainiao, Alibaba’s logistics network. The network has always been able to boldly handle the challenges that come with Singles’ Day sales very effectively. In 2017, more than 331 million boxes were dispatched on Singles’ Day sales. The first order only took 13 minutes to be delivered to the Shanghai customer who had ordered some snacks.

What can we learn from this?

Just like Alibaba has been able to do with Cainiao, fluidity in logistics will play a crucial role in the success of any e-commerce business. But while you may not have the financial muscle to pull such a network, ZhenHub can help. Here, everything we do is aimed at helping retailers simplify the processes involved in inventory, logistics, and much more.

Our resources will be deployed to help you refine these core areas of your business to give you a competitive boost and support your long-term business growth.

Click here to get started.

In the end, you’ll have to do the best for your business to get ahead in today’s competitive consumer markets. If you’re contemplating how to go about this, ZhenHub can help you get started!